you are looking for positioning in a city

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On the other hand, if demand is limited even if the budget is increased, it will not be easy to achieve more volume of customers and sales by increasing the budget, consequently it will be necessary to think about other channels. #2 – Cost per click helps you define how much to invest in campaigns A factor that also defines is the cost per click, advertising for keywords, where the cost per click is 25 cents, is not the same as advertising a product that is worth 1, 2, 5. In Google there are markets with a lot competition, which makes the cost of each click high. In some cases it occurs in products that have a high search volume, but it is generally more common in market niches that have few searches, since being limited in meaning, advertisers are more willing to pay for those customers who are Searching in google.


3 – Set your budget keeping the geographical area in Korea Phone Number Data mind It is clear that if your intention is national or even international positioning, you will require a larger budget. Quite the opposite if  or sector of the city, but it will also be affected by the previous factors, the CPC and the product. If you are looking for a national positioning, the recommendation is that you initially create a strategy to position yourself in the main city or the city where you have the best chance of closing sales.



After that, you scale the account, including new cities replicating what already works, and at the same time increasing the budget. Run a test campaign in Google Ads Keeping the above in mind, what can you do to determine the appropriate budget for your campaigns? Create a test campaign, with this type of campaign you will know first-hand the cost per click, if there is search volume, the conversion rate, what words can work, ads, and find relevant information. You will tell me that if anything you can't know this through the keyword planner and the performance planner.