These are considered hyperlinks

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People and companies in advertising using that specific keyword. When setting up your Google AdWords account, you can choose which type of campaign payment will be made: campaign payment per click (CPC, or cost per click), impression (CPM, or cost per thousand impressions) or conversation (CPA , or cost per acquisition). The value presented for each keyword represents the maximum price that can be paid for that ad. If the ad was clicked so many times that the total value reaches the stipulated budget for the day, the ad will not be displayed again until the next day, when the budget is reset. But how does that influence the choice of keywords? For an upfront paid ad strategy, it is important to look for terms that have low competition and low estimated values ​​so that the ad can be shown multiple times to

people who performed the corresponding searches, regardless of the Chinese Australia Phone Number List stipulated budget. On the other hand, if we were dealing with a more in-depth Google AdWords strategy, it is important to make ad groups with several variations of different keywords, so that it covers the person's searches, being able to use a larger budget to be successful. How to use keywords on social networks? ADVERTISEMENT In addition to being good ways to disseminate published content, social networks play a very important role when defining keywords. A good tip is to find your audience on the most important social networks for your business and look for the ways in which they communicate to clarify their doubts about the issues. In addition to defining important questions about the language that should be chosen, it is possible




to find possible doubts that they have regarding your business, which can end up becoming production opportunities for your blog. But, there is a concept that is becoming increasingly popular on the Internet, mainly on social networks, which is the use of hashtags. Once the content published on social networks, such as attachments, images and captions, is not indexed by Google robots, the only way to do this indexing is through hashtags. These are considered hyperlinks that bring together all publications with that hashtag in a single search. In addition to that, hashtags are widely used by young audiences and those considered “heavy users” of social networks. Therefore, by using