Kishōtenketsu as a narrative structure for company

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BeardBrand's story BeardBrand 's story How to implement? To effectively implement Dale Carnegie's story formula, you first need a tricky situation: What made you take a particular path with your company and your product? The measure then follows: How can the problem be solved thanks to your company or product? Your demands on it are even more important than your measures. Ask yourself the following question: How should your customers become active? In the end there is the advantage: What are the benefits for your customers if they take action like you? Is it suitable for my company? Do you not only want to inspire your customers with your company and product, but also get them active ? Then Dale Carnegie's story formula is a good option.


It is important that you get personal and that your actions can inspire people. 4. Kishōtenketsu Storytelling without crises? Hardly imaginable. But you will find out that it is possible without conflict and trials if you look beyond the Western narrative tradition. What is it? Kishōtenketsu is a classic narrative structure from China, Korea and Japan. It is also known as the action without conflict. Instead, an unexpected turn occurs in the 4-act structure, which at first glance has nothing to do with the plot structure: Ki : Introduction to the topic Shō : Continuation of the theme Ten : Turn that only indirectly relates to the topic Ketsu : Conclusion in which all elements are brought together and a conclusion is drawn.




A classic example of Kishōtenketsu is the following folk song by Rai San'yo : In Honmachi in Osaka live the daughters of a yarn merchant, (Ki) the older one is 16, the younger one 15. (Shō) The princes of the lands kill with bows and arrows. (Ten) The yarn merchant's daughters kill with their eyes. (Ketsu) Is not only used as a narrative structure in classic literature or manga, but also, for example, in game design by Nintendo . Example Not quite Kishōtenketsu, but the smoothie manufacturer Innocent shows that a good, gripping company story can also do without conflicts. Excitement was created right at the beginning when visitors to a music festival were allowed to vote on whether the founders of Innocent should really become self-employed. Innocent's Story Innocent's Story How to implement? Using Kishōtenketsu as a narrative structure for company stories first requires a rethinking of the storytelling structure.