The Internet or how to make

Prisila102

The aim is to try to trace the perimeter of a small reflection on the tools, methods and ways of digital communication . In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century "power is nothing without control", but has it really made a difference or is it just a vestige of a pre-digital world? Until about fifteen years ago , when the best way to make yourself known was an OOH campaign , excluding more or less memorable creativity, visibility was the exclusive prerogative of large media centers or suppliers of advertising space. The spending effort to obtain spaces was established on the basis of parameters, which in some cases were difficult to measure for example, depending on the geographical position of the billboard, statistics on public exposure were provided which were difficult to refute.

Speaking of digital marketing, according to a study by eMarketer, global digital ad spend photo retouching accounted for . % of total ad spend in , while traditional media spend accounted for . %. Following market research The gap between investments in digital media and traditional media is continuing to grow in favor of digital media until it marks a decisive gap by . The increase in the use of digital devices and the migration of consumers towards new sources of content delivery justify the trend. Parallel to the increase in investments, an ever-increasing number of tools for measuring equally infinite performance indicators are being created.



My Chrome, for example, is full of banners advertising monitoring software, from Semrush, Buzzsumo, Fanpage Karma, through Google Trends, Analytics, and the various tools developed by proprietary platforms. The prospect and potential of data collection are undoubtedly exciting and at the same time frustrating, swinging from John Nash to Alfred Kinsey when, as a biologist, he studied gall wasps. But how can you orient yourself in a whirlwind of acronyms and diviners with editorial plans full of suggestions.