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With our twisted challenge and we will ask ourselves a key question: is it worth using AI tools at all? Or – can these tools be autonomous enough to do all or most of our work? Let's check! Let's start from the beginning - we're figuring out AI tools! In order for our AI tools, both those responsible for copy and graphics, to know how to properly approach a specific topic, we need an appropriate brief.
  
After a quick brainstorming of two (non-artificial) brains, we decided that our product that we want to promote in the Christmas campaign will be a blender, and as the target group we chose men and women aged 20-35 who prefer C Level Contact List to spend their free time on hobbies, and not for Christmas cooking. After all, it can't be too simple. Below you will find our main command (prompt), which we will test in subsequent tools.



Promp that we tested in various AI tools. Ideas generated by AI tools will be presented as a Facebook post. First, we will deal with the copy itself and the graphics guidelines. Twisted campaign ideas In order to create a concept for the campaign itself, copy and guidelines for the graphics of our “Wykręt” brand blender, we will test the tools that are currently the most popular. They are free and eagerly used by most users: ChatGPT 3.5, Bing and Bard.