How do you use social media to

jahidur999

Champion social issues? Social media is an important tool for supporting and commenting on social issues. But there’s a skill to use the platforms effectively. . Listen to your customers Before you take to social media to advocate on a topic, take time to listen. When activism happens around a social cause, emotions can run high. During the BlackLivesMatter protests, the sentiments expressed on Twitter were fear, anger, joy and sadness. To understand your audience, use the best audience listening tools to gauge the mood. This will allow you to turn a


negative emotion into a positive action such as urging followers to sign a petition or purchase a product that supports the cause. . Do your research Make sure you know what you’re talking about before you talk about it! This may sound simplistic, but any Cambodia Phone Number List assertions you post should be backed up with evidence from reputable sources. Look to experts and reach out to well-known organizations in the area in which you want to take a stand to ensure you are educated. Also, ensure you have a social media style guide that provides a roadmap for all employees active on your channels to ensure your brand’s voice is consistent. . Choose the right platform Facebook’s audience is not the same as TikTok’s. Look at the social platforms you use and see which





ones would fit best for the type of message you want to convey. Also, think about content formats. Would a video work better and if so on which network? Or is a quality blog or guest post the best way to get your message across? You don’t need to use every network just because they are there. Hashtag campaigns on social media can be very successful. One that’s well thought out will help drive brand awareness, boost retweets and followers and encourage audience engagement. The secret to a good hashtag? Make sure it’s original, clear and catchy. There are some great tools you can use to find the best one for your brand. Here are a few examples of top brand hashtags for social issues on Twitter: .