For example the search results screen for

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Shinjuku Lunch" looks like this: Shinjuku lunch search image It is a search screen that displays "maps" and "photos" and answers the needs of users who want to go somewhere. It can be determined that it is a Go query. In the case of a Go query, the order is "All ⇒ Maps ⇒ Images ⇒ Shopping ⇒ News" from the left. Next, try searching for "how to fold clothes." How to fold clothes search image "Videos" and "images" will be displayed with priority. When you want to do something, the results reflect the need to visually understand it by looking at images or videos rather than reading text. ``How to fold clothes'' can be considered a Do query, and you can think about how to structure your content to differentiate yourself with articles with lots of videos and images.

Also used for research and keyword selection at the article outline creation Phone Number List stage We recommend that you research micro-moments during the composition stage of creating the outline of your article before you start writing. Enter the target keyword search query in the search window and check the search screen. By understanding the needs (micro-moments) of your users, you can determine the content flow and information needed. When requesting article creation, it is also effective to specify the query type for each keyword. In addition, each query has different needs (Know queries are effective for recognition, etc., Do is effective for acquisition, etc., Go is effective for customer satisfaction, etc.), so keyword selection depends on what kind of needs group you want to capture. You can also set the priority.



Don't forget to set your persona Although it is possible to know what kind of search behavior users perform through analysis tools and search screens, it is also important to set a user image when creating content. This user image is called a "persona", and by setting it in detail, it is possible to predict what kind of micro-moments the persona will have. If you do not set up personas in advance, you may end up in a situation where the products or services you promote in your content do not reach the target users. The key to setting up a persona is to think in terms of 5W1H. By breaking down each of the "who, when, where, what, why, and how" items, you can formulate detailed hypotheses about user behavior. How to examine search intent with micro-moment research When checking the search screen, check vertical search, universal search, and other areas as well.