Part of the structure of a written material are transition words and expressions

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I guarantee you that it is much more important to have a solid base than to have, for example, a refined brand image. How important is Content Structure? It's nice to have creativity, and to be able to write whole pages. However, it is essential to maintain a structure for the written content. . It is ideal to use a subheading (H2), a quote or an image once every 150 words to delimit the ideas of the text. In the case of long articles, you can build a summary with the main ideas and link to those paragraphs.


Not all people want to consume long texts. Keep in mind that some people  Special Data have limited attention and patience. For those who want to go directly to the idea that interests them from your material, offer a summary at the beginning with a link to that subtitle - H2. The importance of transition words We explain above about the importance of the structure of a text. . These elements help the reader to keep up with the ideas conveyed by the writer.








Each expression has a role to help the reader, to introduce him to each stage of the text: introduction, enumeration, conclusion, etc. You can test how much impact transition words have. Choose a text, an article from your business blog, and add the transition expressions shown below. Now you will have two versions of the same article. Offer the 2 versions of the article to a person who has not read that material until then, and ask him for an honest opinion of the type.