Here both industry experts tend to agree

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Give the user full control. Provide the ability to undo, redo, and interrupt ongoing operations. Your users often select certain features unconsciously or by mistake. It should be possible to modify the information once entered, as well as to opt out of further steps. This is often used for online stores on shopping cart pages. Thanks to this, the user has full control over purchases. But what if such buttons (back) appear on landing pages where the user lands? The UX specialist is happy because there is a "back" button, and the SEO specialist is tearing his hair out because the code contains - that is, when the user lands on the website and it is his first page from the search engine, after clicking on such a button he returns with back to search engine.

It needs to be improved  Stick to standards and be consistent. Take care of the uniformity of the convention - do not force users to wonder whether similar Phone Number List terms really mean the same thing. It is worth using proven patterns and applying them consistently throughout the application. From the SEO point of view - a bit unrealistic - whenever you change the script, of an online store, there is no chance of maintaining the button layout (although you will all soon say that it is possible), the URL structure, the internal linking structure and many others.



Thus, you are changing the habits of your customers, which is why it is so important to make such changes as a last resort and not to ruin it. Okay, but what is it really about? Take a look at two examples below. Example 1 – where is the menu? Click through the entire website and find them  where-is-the-menu Example 2 – why the hell are there such items on the menu? As a user, I expect something completely different mattress room In both cases, the UX specialist will probably say that it was poorly done (because it is a matter of website habits specific to a given brand).